E-commerce Use Cases/Marketing & AcquisitionDigital Marketing Specialist

Which product categories are returning less than 3x ROAS on Google Shopping campaigns over the past 30 days?

Evaluate Google Shopping performance by product category to reallocate ad spend toward higher-returning segments.

Metrics & KPIs

ROAS by categoryCPCconversion ratespend share

Required Data

Google Shopping spendattributed revenueproduct category feed

Data Sources

Ad PlatformE-commerce PlatformAnalytics

Works with tools like

Google AdsMeta AdsTikTok AdsPinterest AdsSnapchat AdsShopifyWooCommerceMagentoBigCommerceSalesforce Commerce CloudGoogle AnalyticsMixpanelAmplitudeHeapHotjar

How Bruin answers this

Bruin

Bruin AI Data Analyst

Which product categories are returning less than 3x ROAS on Google Shopping campaigns over the past 30 days?

Bruin connects to your Ad Platform, E-commerce Platform, Analytics and runs the analysis automatically.

It tracks ROAS by category, CPC, conversion rate and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for e-commerce

Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.

C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

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