Does sending points-expiring-soon notifications 30 days before expiry drive a redemption surge of more than 45%, and what is the average order value of these redemption orders?
Measure the effectiveness of expiration reminders in driving point redemption and incremental purchases before loyalty points expire.
Metrics & KPIs
Required Data
Data Sources
Works with tools like
How Bruin answers this
Bruin AI Data Analyst
Does sending points-expiring-soon notifications 30 days before expiry drive a redemption surge of more than 45%, and what is the average order value of these redemption orders?
Bruin connects to your CRM, Marketing Platform, E-commerce Platform and runs the analysis automatically.
It tracks Redemption surge rate, average order value at redemption, points redeemed before expiry % and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
Related use cases
Discount-to-Full-Price Repeat Purchase
How many customers who used a discount code on first purchase made a full-price repeat purchase within 90 days?
Retention & LoyaltyLoyalty Tier Upgrade Rate
What percentage of Silver-tier loyalty members upgraded to Gold in the last 6 months, and what was their average spend increase?
Retention & LoyaltyRepeat Purchase Rate by Category
Which product categories have a repeat purchase rate above 30% within 6 months, and which are below 10%?
Bruin for e-commerce
Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.
Get this answer in seconds
Connect your data, ask the question, get the answer. No SQL needed.