Which top 50 search queries on our site lead users to products in a different category than expected, based on click-through and bounce patterns?
Identify misalignments between customer search intent and product categorization to improve taxonomy and search relevance.
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Bruin AI Data Analyst
Which top 50 search queries on our site lead users to products in a different category than expected, based on click-through and bounce patterns?
Bruin connects to your Search & Personalization, Analytics, E-commerce Platform and runs the analysis automatically.
It tracks Search-to-category mismatch rate, post-search bounce rate, click depth and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
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