E-commerce Use Cases/Retention & LoyaltyDigital Marketing Specialist

What is our SMS marketing opt-in rate at checkout, and do SMS subscribers generate at least 20% more revenue per customer over 6 months than non-subscribers?

Measure SMS program growth and value to determine if increasing opt-in friction or incentives is warranted.

Metrics & KPIs

Opt-in raterevenue per subscriberSMS campaign conversion rate

Required Data

SMS opt-in eventssubscriber purchase datanon-subscriber comparison

Data Sources

Marketing PlatformCRME-commerce Platform

Works with tools like

KlaviyoMailchimpOmnisendBrevoAttentiveSalesforceHubSpotKustomerGorgiasZendeskShopifyWooCommerceMagentoBigCommerceSalesforce Commerce Cloud

How Bruin answers this

Bruin

Bruin AI Data Analyst

What is our SMS marketing opt-in rate at checkout, and do SMS subscribers generate at least 20% more revenue per customer over 6 months than non-subscribers?

Bruin connects to your Marketing Platform, CRM, E-commerce Platform and runs the analysis automatically.

It tracks Opt-in rate, revenue per subscriber, SMS campaign conversion rate and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for e-commerce

Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.

C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

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