E-commerce Use Cases/Retention & LoyaltyCustomer Experience Manager

Do customers who receive store credit instead of a cash refund have a 90-day repurchase rate more than 20 percentage points higher?

Compare the retention and repurchase behavior of customers who received store credits versus cash refunds to quantify the retention value of the store credit policy.

Metrics & KPIs

90-day repurchase rate by resolution typeretention liftrevenue retainedaverage next order value

Required Data

Return resolution typecustomer purchase history90-day repurchase flagsrefund vs credit amounts

Data Sources

E-commerce PlatformCRMPayments

Works with tools like

ShopifyWooCommerceMagentoBigCommerceSalesforce Commerce CloudSalesforceHubSpotKustomerGorgiasZendeskStripePayPalKlarnaAfterpayAdyen

How Bruin answers this

Bruin

Bruin AI Data Analyst

Do customers who receive store credit instead of a cash refund have a 90-day repurchase rate more than 20 percentage points higher?

Bruin connects to your E-commerce Platform, CRM, Payments and runs the analysis automatically.

It tracks 90-day repurchase rate by resolution type, retention lift, revenue retained and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for e-commerce

Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.

C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

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