E-commerce Use Cases/Conversion & FunnelE-commerce Manager

Do product pages featuring user-generated video testimonials convert at more than 15% higher rates than pages with only photo reviews?

Measure the incremental conversion impact of user-generated video testimonials on product pages compared to photo-only social proof.

Metrics & KPIs

Conversion rate by UGC typevideo view ratetime on pageadd-to-cart rate lift

Required Data

PDP-level conversion dataUGC type flagsvideo view eventsA/B test results

Data Sources

Reviews/UGCAnalyticsE-commerce Platform

Works with tools like

YotpoBazaarvoiceTrustpilotReviews.ioStampedGoogle AnalyticsMixpanelAmplitudeHeapHotjarShopifyWooCommerceMagentoBigCommerceSalesforce Commerce Cloud

How Bruin answers this

Bruin

Bruin AI Data Analyst

Do product pages featuring user-generated video testimonials convert at more than 15% higher rates than pages with only photo reviews?

Bruin connects to your Reviews/UGC, Analytics, E-commerce Platform and runs the analysis automatically.

It tracks Conversion rate by UGC type, video view rate, time on page and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

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C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

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