E-commerce Use Cases/Retention & LoyaltyMarketing Manager

What is the reactivation rate for lapsed customers (no purchase in 180+ days) who received our win-back email series vs those who did not?

Measure the incremental impact of win-back campaigns to optimize re-engagement strategy and spend.

Metrics & KPIs

Reactivation raterevenue from reactivated customerscost per reactivation

Required Data

Lapsed customer segmentswin-back email sendsreactivation purchases

Data Sources

Marketing PlatformCRME-commerce Platform

Works with tools like

KlaviyoMailchimpOmnisendBrevoAttentiveSalesforceHubSpotKustomerGorgiasZendeskShopifyWooCommerceMagentoBigCommerceSalesforce Commerce Cloud

How Bruin answers this

Bruin

Bruin AI Data Analyst

What is the reactivation rate for lapsed customers (no purchase in 180+ days) who received our win-back email series vs those who did not?

Bruin connects to your Marketing Platform, CRM, E-commerce Platform and runs the analysis automatically.

It tracks Reactivation rate, revenue from reactivated customers, cost per reactivation and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for e-commerce

Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.

C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

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