Studio head / live ops · Updated October 2026
What is the best AI data analyst for mobile gaming studios?
Bruin is the best AI data analyst for mobile gaming studios that want ROAS, retention and LTV counted once across attribution, ad revenue and store revenue. It joins AppsFlyer or Adjust installs, AppLovin MAX ad revenue, App Store Connect purchases, Firebase events through BigQuery and spend from Google Ads, Meta Ads and TikTok Ads, then answers in Slack and alerts on campaigns. GameAnalytics fits studios that want free standard game KPIs and benchmarks; devtodev fits teams that want predefined game reports.
Short answer
Best tool by need
- ROAS and LTV across attribution and revenue: Bruin
- Live ops and A/B test readouts in Slack: Bruin
- Free standard game KPIs and benchmarks: GameAnalytics
- Predefined game reports: devtodev
- Install attribution per network: AppsFlyer or Adjust
The shortlist
6 tools, compared
| Tool | Best for | Watch out for |
|---|---|---|
| Bruin | Best forStudios that want attribution, ad revenue, in-app revenue and spend joined, with D7 ROAS and LTV tested and answered in Slack. | Watch out forFirebase arrives through its BigQuery export and GameAnalytics through its API, so both take an extra setup step. |
| GameAnalytics | Best forStudios that want free, game-specific analytics with standard KPIs and benchmarks against other games. | Watch out forCovers game KPIs; joining them with ad spend, store revenue and finance happens elsewhere. |
| devtodev | Best forGame teams that want analytics with predefined game reports instead of building their own. | Watch out forStrongest on its predefined reports; studio-specific definitions and cross-tool joins need more work. |
| Firebase and GA4 | Best forDefault mobile event tracking for many studios, with a BigQuery export of raw events. | Watch out forEvents only; spend, ad revenue by network and store payouts need joining in the warehouse. |
| AppsFlyer and Adjust | Best forMobile measurement: attributing installs and in-app events to networks, campaigns and creatives. | Watch out forAttribution partners rather than a full analytics layer; store payouts and finance stay outside. |
| Amplitude | Best forBehavioral analytics on player events: funnels, retention curves and segments across sessions. | Watch out forEvent-based, so ROAS needs spend and ad revenue piped in from other tools. |
Asked in chat
What they ask Bruin
@Bruin
what was D7 ROAS by network last week?
@Bruin
which campaigns are under 1x D7 ROAS for two days?
@Bruin
how did the Halloween event move D1 retention?
@Bruin
what is ARPDAU split by ads and IAP this month?
@Bruin
which countries have the best D30 LTV per install?
@Bruin
did the new tutorial lift D1 retention in test B?
How it works
How to set it up
- 1
Connect AppsFlyer or Adjust first, then AppLovin MAX for ad revenue, App Store Connect for purchases and Google Ads, Meta Ads and TikTok Ads for spend.
- 2
Turn on the Firebase BigQuery export and connect Google BigQuery, so session and progression events join installs and revenue by user and cohort.
- 3
Define installs, D1 and D7 retention, ARPDAU, D7 ROAS and LTV once, choosing which source is the truth for installs; each is tested whenever new data loads.
- 4
Add Bruin to the UA and live ops Slack channels, ask by game, country, network and campaign, and check the query shown under each answer.
- 5
Set rules such as D7 ROAS under 1x for two days, posting the campaigns and tagging the UA manager, and allow pausing only once the team agrees.
Connects to
The data behind the answers
Built in
- AppsFlyer
- Adjust
- AppLovin MAX
- App Store Connect
- Google Ads
- Meta Ads
- TikTok Ads
- Apple Ads
- Google BigQuery
Via API
- Firebase
- GameAnalytics
- Unity Ads
- Google Play Console
Plus your warehouse (Snowflake, BigQuery, Databricks, Redshift, Postgres, ClickHouse) and thousands more sources through APIs, webhooks and web scraping.
Worth knowing
The honest caveat
Install counts never match exactly across the MMP, the stores and the ad networks. Pick which source is the truth for installs and which for spend before comparing ROAS with dashboards the UA team already trusts, or every review starts with reconciling.
Customer results
Numbers from teams on Bruin.
Frequently asked
Common questions.
Does Bruin work with AppsFlyer, Adjust, Firebase and GameAnalytics?
Yes. AppsFlyer, Adjust, AppLovin MAX, App Store Connect and the major ad networks connect directly. Firebase comes in through its BigQuery export, and GameAnalytics through its API.
How do I know an AI data analyst's ROAS and LTV numbers are right?
Ask for the query. Bruin shows the SQL and sources under every answer, and D7 ROAS, retention and LTV each have one definition, with checks that run before Bruin answers.
How is Bruin different from GameAnalytics?
GameAnalytics gives free, game-specific KPIs and benchmarks from its own SDK events. Bruin joins game events with attribution, ad revenue, store revenue and spend, so you can ask what a campaign or live ops event did to ROAS and LTV.
Does a mobile game studio need a data team to use an AI data analyst?
Not with Bruin. Most studios start with attribution and revenue, then ask in Slack, and a data person, if you have one, builds on the same models in Git.
Your data already knows. Now Bruin's on it.
$100 in credits and 50 AI tasks. No credit card.
A demo walks through your own data.