Use Cases
Bruin for Marketing
Data questions answered instantly, from churn & retention to revenue operations, product analytics to engineering.
Acquisition & Spend
45 use casesROAS by Channel for Marketing
Show ROAS and spend by channel.
Customer Acquisition Cost for Marketing
Track blended and paid CAC.
Cost Per Lead for Marketing
Report cost per lead and per MQL.
ROAS by Channel (by segment) for Marketing
Show ROAS and spend by channel broken down by segment.
Customer Acquisition Cost (by segment) for Marketing
Track blended and paid CAC broken down by segment.
Cost Per Lead (by segment) for Marketing
Report cost per lead and per MQL broken down by segment.
ROAS by Channel (by region) for Marketing
Show ROAS and spend by channel by region.
Customer Acquisition Cost (by region) for Marketing
Track blended and paid CAC by region.
Cost Per Lead (by region) for Marketing
Report cost per lead and per MQL by region.
ROAS by Channel (month over month) for Marketing
Show ROAS and spend by channel with month-over-month trends.
Customer Acquisition Cost (month over month) for Marketing
Track blended and paid CAC with month-over-month trends.
Cost Per Lead (month over month) for Marketing
Report cost per lead and per MQL with month-over-month trends.
ROAS by Channel (by channel) for Marketing
Show ROAS and spend by channel by channel.
Customer Acquisition Cost (by channel) for Marketing
Track blended and paid CAC by channel.
Cost Per Lead (by channel) for Marketing
Report cost per lead and per MQL by channel.
ROAS by Channel (last 12 months) for Marketing
Show ROAS and spend by channel over the last 12 months.
Customer Acquisition Cost (last 12 months) for Marketing
Track blended and paid CAC over the last 12 months.
Cost Per Lead (last 12 months) for Marketing
Report cost per lead and per MQL over the last 12 months.
ROAS by Channel (top and bottom) for Marketing
Show ROAS and spend by channel highlighting the top and bottom performers.
Customer Acquisition Cost (top and bottom) for Marketing
Track blended and paid CAC highlighting the top and bottom performers.
Cost Per Lead (top and bottom) for Marketing
Report cost per lead and per MQL highlighting the top and bottom performers.
ROAS by Channel (vs last quarter) for Marketing
Show ROAS and spend by channel compared with last quarter.
Customer Acquisition Cost (vs last quarter) for Marketing
Track blended and paid CAC compared with last quarter.
Cost Per Lead (vs last quarter) for Marketing
Report cost per lead and per MQL compared with last quarter.
ROAS by Channel (with forecast) for Marketing
Show ROAS and spend by channel with a forecast for next quarter.
Customer Acquisition Cost (with forecast) for Marketing
Track blended and paid CAC with a forecast for next quarter.
Cost Per Lead (with forecast) for Marketing
Report cost per lead and per MQL with a forecast for next quarter.
ROAS by Channel (by cohort) for Marketing
Show ROAS and spend by channel split by cohort.
Customer Acquisition Cost (by cohort) for Marketing
Track blended and paid CAC split by cohort.
Cost Per Lead (by cohort) for Marketing
Report cost per lead and per MQL split by cohort.
ROAS by Channel (weekly trend) for Marketing
Show ROAS and spend by channel as a weekly trend.
Customer Acquisition Cost (weekly trend) for Marketing
Track blended and paid CAC as a weekly trend.
Cost Per Lead (weekly trend) for Marketing
Report cost per lead and per MQL as a weekly trend.
ROAS by Channel (by team) for Marketing
Show ROAS and spend by channel by team.
Customer Acquisition Cost (by team) for Marketing
Track blended and paid CAC by team.
Cost Per Lead (by team) for Marketing
Report cost per lead and per MQL by team.
ROAS by Channel (year to date) for Marketing
Show ROAS and spend by channel year to date.
Customer Acquisition Cost (year to date) for Marketing
Track blended and paid CAC year to date.
Cost Per Lead (year to date) for Marketing
Report cost per lead and per MQL year to date.
ROAS by Channel (by tier) for Marketing
Show ROAS and spend by channel by tier.
Customer Acquisition Cost (by tier) for Marketing
Track blended and paid CAC by tier.
Cost Per Lead (by tier) for Marketing
Report cost per lead and per MQL by tier.
ROAS by Channel (this vs last month) for Marketing
Show ROAS and spend by channel this month versus last.
Customer Acquisition Cost (this vs last month) for Marketing
Track blended and paid CAC this month versus last.
Cost Per Lead (this vs last month) for Marketing
Report cost per lead and per MQL this month versus last.
Funnel & Conversion
45 use casesMQL to SQL Conversion for Marketing
Show MQL to SQL conversion.
Pipeline Contribution for Marketing
Track marketing-sourced pipeline contribution.
Lead Velocity for Marketing
Report lead velocity rate.
MQL to SQL Conversion (by segment) for Marketing
Show MQL to SQL conversion broken down by segment.
Pipeline Contribution (by segment) for Marketing
Track marketing-sourced pipeline contribution broken down by segment.
Lead Velocity (by segment) for Marketing
Report lead velocity rate broken down by segment.
MQL to SQL Conversion (by region) for Marketing
Show MQL to SQL conversion by region.
Pipeline Contribution (by region) for Marketing
Track marketing-sourced pipeline contribution by region.
Lead Velocity (by region) for Marketing
Report lead velocity rate by region.
MQL to SQL Conversion (month over month) for Marketing
Show MQL to SQL conversion with month-over-month trends.
Pipeline Contribution (month over month) for Marketing
Track marketing-sourced pipeline contribution with month-over-month trends.
Lead Velocity (month over month) for Marketing
Report lead velocity rate with month-over-month trends.
MQL to SQL Conversion (by channel) for Marketing
Show MQL to SQL conversion by channel.
Pipeline Contribution (by channel) for Marketing
Track marketing-sourced pipeline contribution by channel.
Lead Velocity (by channel) for Marketing
Report lead velocity rate by channel.
MQL to SQL Conversion (last 12 months) for Marketing
Show MQL to SQL conversion over the last 12 months.
Pipeline Contribution (last 12 months) for Marketing
Track marketing-sourced pipeline contribution over the last 12 months.
Lead Velocity (last 12 months) for Marketing
Report lead velocity rate over the last 12 months.
MQL to SQL Conversion (top and bottom) for Marketing
Show MQL to SQL conversion highlighting the top and bottom performers.
Pipeline Contribution (top and bottom) for Marketing
Track marketing-sourced pipeline contribution highlighting the top and bottom performers.
Lead Velocity (top and bottom) for Marketing
Report lead velocity rate highlighting the top and bottom performers.
MQL to SQL Conversion (vs last quarter) for Marketing
Show MQL to SQL conversion compared with last quarter.
Pipeline Contribution (vs last quarter) for Marketing
Track marketing-sourced pipeline contribution compared with last quarter.
Lead Velocity (vs last quarter) for Marketing
Report lead velocity rate compared with last quarter.
MQL to SQL Conversion (with forecast) for Marketing
Show MQL to SQL conversion with a forecast for next quarter.
Pipeline Contribution (with forecast) for Marketing
Track marketing-sourced pipeline contribution with a forecast for next quarter.
Lead Velocity (with forecast) for Marketing
Report lead velocity rate with a forecast for next quarter.
MQL to SQL Conversion (by cohort) for Marketing
Show MQL to SQL conversion split by cohort.
Pipeline Contribution (by cohort) for Marketing
Track marketing-sourced pipeline contribution split by cohort.
Lead Velocity (by cohort) for Marketing
Report lead velocity rate split by cohort.
MQL to SQL Conversion (weekly trend) for Marketing
Show MQL to SQL conversion as a weekly trend.
Pipeline Contribution (weekly trend) for Marketing
Track marketing-sourced pipeline contribution as a weekly trend.
Lead Velocity (weekly trend) for Marketing
Report lead velocity rate as a weekly trend.
MQL to SQL Conversion (by team) for Marketing
Show MQL to SQL conversion by team.
Pipeline Contribution (by team) for Marketing
Track marketing-sourced pipeline contribution by team.
Lead Velocity (by team) for Marketing
Report lead velocity rate by team.
MQL to SQL Conversion (year to date) for Marketing
Show MQL to SQL conversion year to date.
Pipeline Contribution (year to date) for Marketing
Track marketing-sourced pipeline contribution year to date.
Lead Velocity (year to date) for Marketing
Report lead velocity rate year to date.
MQL to SQL Conversion (by tier) for Marketing
Show MQL to SQL conversion by tier.
Pipeline Contribution (by tier) for Marketing
Track marketing-sourced pipeline contribution by tier.
Lead Velocity (by tier) for Marketing
Report lead velocity rate by tier.
MQL to SQL Conversion (this vs last month) for Marketing
Show MQL to SQL conversion this month versus last.
Pipeline Contribution (this vs last month) for Marketing
Track marketing-sourced pipeline contribution this month versus last.
Lead Velocity (this vs last month) for Marketing
Report lead velocity rate this month versus last.
Retention & Value
45 use casesLTV to CAC Ratio for Marketing
Show LTV to CAC ratio and payback period.
Email Engagement for Marketing
Track email open, click, and conversion rate.
Multi-Touch Attribution for Marketing
Break down revenue by attribution model.
LTV to CAC Ratio (by segment) for Marketing
Show LTV to CAC ratio and payback period broken down by segment.
Email Engagement (by segment) for Marketing
Track email open, click, and conversion rate broken down by segment.
Multi-Touch Attribution (by segment) for Marketing
Break down revenue by attribution model broken down by segment.
LTV to CAC Ratio (by region) for Marketing
Show LTV to CAC ratio and payback period by region.
Email Engagement (by region) for Marketing
Track email open, click, and conversion rate by region.
Multi-Touch Attribution (by region) for Marketing
Break down revenue by attribution model by region.
LTV to CAC Ratio (month over month) for Marketing
Show LTV to CAC ratio and payback period with month-over-month trends.
Email Engagement (month over month) for Marketing
Track email open, click, and conversion rate with month-over-month trends.
Multi-Touch Attribution (month over month) for Marketing
Break down revenue by attribution model with month-over-month trends.
LTV to CAC Ratio (by channel) for Marketing
Show LTV to CAC ratio and payback period by channel.
Email Engagement (by channel) for Marketing
Track email open, click, and conversion rate by channel.
Multi-Touch Attribution (by channel) for Marketing
Break down revenue by attribution model by channel.
LTV to CAC Ratio (last 12 months) for Marketing
Show LTV to CAC ratio and payback period over the last 12 months.
Email Engagement (last 12 months) for Marketing
Track email open, click, and conversion rate over the last 12 months.
Multi-Touch Attribution (last 12 months) for Marketing
Break down revenue by attribution model over the last 12 months.
LTV to CAC Ratio (top and bottom) for Marketing
Show LTV to CAC ratio and payback period highlighting the top and bottom performers.
Email Engagement (top and bottom) for Marketing
Track email open, click, and conversion rate highlighting the top and bottom performers.
Multi-Touch Attribution (top and bottom) for Marketing
Break down revenue by attribution model highlighting the top and bottom performers.
LTV to CAC Ratio (vs last quarter) for Marketing
Show LTV to CAC ratio and payback period compared with last quarter.
Email Engagement (vs last quarter) for Marketing
Track email open, click, and conversion rate compared with last quarter.
Multi-Touch Attribution (vs last quarter) for Marketing
Break down revenue by attribution model compared with last quarter.
LTV to CAC Ratio (with forecast) for Marketing
Show LTV to CAC ratio and payback period with a forecast for next quarter.
Email Engagement (with forecast) for Marketing
Track email open, click, and conversion rate with a forecast for next quarter.
Multi-Touch Attribution (with forecast) for Marketing
Break down revenue by attribution model with a forecast for next quarter.
LTV to CAC Ratio (by cohort) for Marketing
Show LTV to CAC ratio and payback period split by cohort.
Email Engagement (by cohort) for Marketing
Track email open, click, and conversion rate split by cohort.
Multi-Touch Attribution (by cohort) for Marketing
Break down revenue by attribution model split by cohort.
LTV to CAC Ratio (weekly trend) for Marketing
Show LTV to CAC ratio and payback period as a weekly trend.
Email Engagement (weekly trend) for Marketing
Track email open, click, and conversion rate as a weekly trend.
Multi-Touch Attribution (weekly trend) for Marketing
Break down revenue by attribution model as a weekly trend.
LTV to CAC Ratio (by team) for Marketing
Show LTV to CAC ratio and payback period by team.
Email Engagement (by team) for Marketing
Track email open, click, and conversion rate by team.
Multi-Touch Attribution (by team) for Marketing
Break down revenue by attribution model by team.
LTV to CAC Ratio (year to date) for Marketing
Show LTV to CAC ratio and payback period year to date.
Email Engagement (year to date) for Marketing
Track email open, click, and conversion rate year to date.
Multi-Touch Attribution (year to date) for Marketing
Break down revenue by attribution model year to date.
LTV to CAC Ratio (by tier) for Marketing
Show LTV to CAC ratio and payback period by tier.
Email Engagement (by tier) for Marketing
Track email open, click, and conversion rate by tier.
Multi-Touch Attribution (by tier) for Marketing
Break down revenue by attribution model by tier.
LTV to CAC Ratio (this vs last month) for Marketing
Show LTV to CAC ratio and payback period this month versus last.
Email Engagement (this vs last month) for Marketing
Track email open, click, and conversion rate this month versus last.
Multi-Touch Attribution (this vs last month) for Marketing
Break down revenue by attribution model this month versus last.
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