Show LTV to CAC ratio and payback period over the last 12 months.
Show LTV to CAC ratio and payback period over the last 12 months. Bruin connects to GA4 and returns a governed answer in plain English, with the SQL and column-level lineage behind it, ready to turn into a live dashboard or a scheduled report.
Metrics & KPIs
Required Data
Data Sources
How Bruin answers this
Bruin AI Data Analyst
Show LTV to CAC ratio and payback period over the last 12 months.
Bruin connects to your GA4, Meta Ads and runs the analysis automatically.
It tracks LTV to CAC, payback period, email engagement and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
Bruin for Marketing
Use cases across every team in your Marketing company, from churn & retention to revenue operations, product analytics to engineering. One AI that speaks your data.
About Bruin
What is Bruin?
Bruin is an open-source, AI-powered data platform. One project covers the whole path from source to answer: data ingestion (with ingestr), SQL and Python transformations, quality checks, column-level lineage, a data catalog and scheduling. On top of that data, an AI data analyst answers questions in Slack, Microsoft Teams, Google Chat, WhatsApp, Discord, Telegram, email or the browser, and builds dashboards from a prompt.
Pipelines are plain SQL, Python and YAML files in your own Git repository, and the work runs inside your own warehouse: Snowflake, BigQuery, Databricks, Redshift, Postgres, ClickHouse, DuckDB and others. The Bruin CLI is open source under Apache 2.0 and runs on a laptop, in CI or on-prem. Bruin Cloud is optional and adds scheduling, the AI data analyst, governance, SSO and audit logs.
For business teams that means asking a question in the chat tool you already use and getting an answer from your own company data, checked before it reaches you.
- Replaces
- Separate tools for ingestion, transformation, orchestration, data quality, cataloguing and BI
- Open source
- Bruin CLI under Apache 2.0; ingestr source-available under the Functional Source License
- Your data
- Stays in your warehouse; pipelines stay in your Git repository
- Security
- ISO/IEC 27001:2022 certified and SOC 2 Type 2 attested
- Used by
- Data teams at Lessmore, StarBerry, NativeMinds, SCG, M8 Games and Fabrikatör
Why Bruin for marketing analytics
Answers where you already work
Ask in Slack, Microsoft Teams, Google Chat, WhatsApp, Discord, Telegram, email or the browser. There is no new tool to learn and no ticket to file with the data team.
Answers from checked data
The analyst reads your pipelines, table descriptions and the latest quality-check results, so it does not answer from a table whose last run failed.
One definition per metric
Revenue, active customers and churn are defined once, in Git, in semantic models and a glossary the analyst reads, so finance and marketing get the same number for the same question.
Built on a real data platform
Bruin also loads and models the data. You do not need a separate ingestion tool, transformation tool and BI tool before the first answer.
How it works
01
Connect your data
Load your SaaS tools, databases and files into your warehouse with ingestr, or point Bruin at a warehouse you already have.
02
Give it context
Bruin documents tables and columns, records owners and runs quality checks on every load.
03
Ask
Ask in Slack, Teams or the browser. Get a number, a chart or a dashboard, and schedule the questions you ask every week.
Get this answer in seconds
Connect your data, ask the question, get the answer. No SQL needed.