Are players 2x more likely to purchase the battle pass if 3+ of their in-game friends already own it, and can we detect a network effect threshold?
Model the social contagion effect of battle pass purchases within friend networks
Metrics & KPIs
Required Data
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Bruin AI Data Analyst
Are players 2x more likely to purchase the battle pass if 3+ of their in-game friends already own it, and can we detect a network effect threshold?
Bruin connects to your Data Warehouse, Monetization, Telemetry and runs the analysis automatically.
It tracks Purchase probability by friend-owner count, contagion coefficient, network effect threshold and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
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