Do video creatives designed for sound-off viewing achieve CTR within 5% of sound-on creatives, and should we prioritize visual-first creative design given 80%+ muted autoplay?
Compare creative performance by audio dependency to optimize for dominant muted-autoplay environments
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Do video creatives designed for sound-off viewing achieve CTR within 5% of sound-on creatives, and should we prioritize visual-first creative design given 80%+ muted autoplay?
Bruin connects to your Ad Platform, MMP and runs the analysis automatically.
It tracks CTR by audio dependency, muted vs unmuted performance, visual-first creative share and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
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