Do video creatives with a 3-second hook retention above 70% achieve at least 2x higher IPM than creatives with hook retention below 50%?
Correlate early video creative retention with install performance to set hook quality benchmarks
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Bruin AI Data Analyst
Do video creatives with a 3-second hook retention above 70% achieve at least 2x higher IPM than creatives with hook retention below 50%?
Bruin connects to your Ad Platform, MMP and runs the analysis automatically.
It tracks 3-second hook retention, IPM by hook retention band, hook-to-IPM correlation and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
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