Mobile Gaming Use Cases/MarketingUA Manager

Do localized creatives (local language, cultural references) achieve CPI at least 20% lower than English-only creatives in non-English Tier 1 markets like Japan, Korea, and Germany?

Measure the CPI improvement from creative localization to justify localization investment by market

Metrics & KPIs

CPI by localization statuslocalization CPI lift by marketROI of localization investment

Required Data

Creative localization statusCPI by marketlanguage metadatacampaign data

Data Sources

Ad PlatformMMP

Works with tools like

Meta AdsGoogle AdsTikTok AdsUnity AdsLiftoffAppsFlyerAdjustSingularBranchKochava

How Bruin answers this

Bruin

Bruin AI Data Analyst

Do localized creatives (local language, cultural references) achieve CPI at least 20% lower than English-only creatives in non-English Tier 1 markets like Japan, Korea, and Germany?

Bruin connects to your Ad Platform, MMP and runs the analysis automatically.

It tracks CPI by localization status, localization CPI lift by market, ROI of localization investment and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

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Use cases across every team in your studio, from monetisation to LiveOps, product to engineering. One AI that speaks your data.

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