Mobile Gaming Use Cases/FinanceFinance / FP&A

Are we spending more than 15% of total UA budget on creative testing, and does each $1 of test spend generate at least $3 of identified performance improvement?

Evaluate the ROI of creative testing investment to optimize test budget allocation

Metrics & KPIs

Test budget share %test ROI ratiocost per winner discoveredperformance improvement value

Required Data

Test budget datatotal UA budgettest outcome dataperformance improvement attribution

Data Sources

Finance SystemAd Platform

Works with tools like

NetSuiteQuickBooksXeroChargebeeMeta AdsGoogle AdsTikTok AdsUnity AdsLiftoff

How Bruin answers this

Bruin

Bruin AI Data Analyst

Are we spending more than 15% of total UA budget on creative testing, and does each $1 of test spend generate at least $3 of identified performance improvement?

Bruin connects to your Finance System, Ad Platform and runs the analysis automatically.

It tracks Test budget share %, test ROI ratio, cost per winner discovered and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for mobile gaming

Use cases across every team in your studio, from monetisation to LiveOps, product to engineering. One AI that speaks your data.

Ads Monetization ManagerC-LevelCRM / Lifecycle ManagerData ScientistEconomy DesignerEngineeringFinance / FP&AGame DesignerLiveOps ManagerPlayer Support / CommunityProduct ManagerQA EngineerUA Manager

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