Are the top 3 creative variants by IPM (installs per mille) statistically significantly different from the median at p<0.05, or are we making decisions based on noise?
Apply statistical rigor to creative ranking to avoid false winners in creative testing
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Bruin AI Data Analyst
Are the top 3 creative variants by IPM (installs per mille) statistically significantly different from the median at p<0.05, or are we making decisions based on noise?
Bruin connects to your Ad Platform, MMP and runs the analysis automatically.
It tracks IPM by creative, statistical significance, confidence interval width and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
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