Do 15-second video creatives achieve IPM within 10% of 30-second versions at 50% lower production cost, making them more cost-efficient per install?
Test video length impact on performance to optimize creative production efficiency
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Bruin AI Data Analyst
Do 15-second video creatives achieve IPM within 10% of 30-second versions at 50% lower production cost, making them more cost-efficient per install?
Bruin connects to your Ad Platform, MMP and runs the analysis automatically.
It tracks IPM by video length, cost per creative by length, cost-adjusted IPM and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
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