Do players who install a cross-promoted title reduce their engagement in the source title by more than 15% within 14 days, indicating audience cannibalization?
Measure whether cross-promotion cannibalizes the source title's engagement and monetization
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Bruin AI Data Analyst
Do players who install a cross-promoted title reduce their engagement in the source title by more than 15% within 14 days, indicating audience cannibalization?
Bruin connects to your Telemetry, Data Warehouse, MMP and runs the analysis automatically.
It tracks Source title session drop %, source title revenue drop %, dual-play rate and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
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