Mobile Gaming Use Cases/MarketingUA Manager

What percentage of cross-promoted installs from Title A to Title B are correctly attributed, and is the attribution accuracy above 85% or are we losing tracking on 20%+ of installs?

Audit cross-promotion attribution to ensure accurate measurement of inter-title marketing effectiveness

Metrics & KPIs

Attribution accuracy %attributed installsunattributed installsdeep link success rate

Required Data

Cross-promo click eventsinstall attribution datadeep link data

Data Sources

MMPTelemetry

Works with tools like

AppsFlyerAdjustSingularBranchKochavaMixpanelAmplitudeGameAnalyticsFirebase AnalyticsdeltaDNA

How Bruin answers this

Bruin

Bruin AI Data Analyst

What percentage of cross-promoted installs from Title A to Title B are correctly attributed, and is the attribution accuracy above 85% or are we losing tracking on 20%+ of installs?

Bruin connects to your MMP, Telemetry and runs the analysis automatically.

It tracks Attribution accuracy %, attributed installs, unattributed installs and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

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Use cases across every team in your studio, from monetisation to LiveOps, product to engineering. One AI that speaks your data.

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