Do cross-promoted users have D60 LTV at least 30% higher than paid UA users for the same title, and is the effective CPI from cross-promo below $0.50?
Compare the quality and cost of cross-promoted users against paid acquisition to optimize channel mix
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Bruin AI Data Analyst
Do cross-promoted users have D60 LTV at least 30% higher than paid UA users for the same title, and is the effective CPI from cross-promo below $0.50?
Bruin connects to your Finance System, MMP, Data Warehouse and runs the analysis automatically.
It tracks D60 LTV by source, effective CPI, LTV-to-CPI ratio and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
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