Do players in the 'genre-affinity' targeted segment convert to cross-promoted titles at 3x the rate of untargeted players, and does targeting reduce wasted impressions by more than 40%?
Evaluate the precision of player segmentation for cross-promotion targeting to reduce impression waste
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Do players in the 'genre-affinity' targeted segment convert to cross-promoted titles at 3x the rate of untargeted players, and does targeting reduce wasted impressions by more than 40%?
Bruin connects to your CRM Platform, MMP, Telemetry and runs the analysis automatically.
It tracks Conversion by segment, targeting uplift ratio, wasted impression reduction and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
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