Mobile Gaming Use Cases/Data ScienceData Scientist

What percentage of players across our portfolio can be matched to a unified player ID with confidence above 95%, and does the match rate exceed 70% across titles?

Evaluate the accuracy of cross-title player identity resolution to enable precise cross-promotion targeting

Metrics & KPIs

Match rate %confidence distributionfalse match ratecoverage by title pair

Required Data

Player identity datadevice IDslogin credentialsprobabilistic matching scores

Data Sources

Data WarehouseMMP

Works with tools like

SnowflakeBigQueryRedshiftDatabricksClickHouseAppsFlyerAdjustSingularBranchKochava

How Bruin answers this

Bruin

Bruin AI Data Analyst

What percentage of players across our portfolio can be matched to a unified player ID with confidence above 95%, and does the match rate exceed 70% across titles?

Bruin connects to your Data Warehouse, MMP and runs the analysis automatically.

It tracks Match rate %, confidence distribution, false match rate and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for mobile gaming

Use cases across every team in your studio, from monetisation to LiveOps, product to engineering. One AI that speaks your data.

Ads Monetization ManagerC-LevelCRM / Lifecycle ManagerData ScientistEconomy DesignerEngineeringFinance / FP&AGame DesignerLiveOps ManagerPlayer Support / CommunityProduct ManagerQA EngineerUA Manager

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