Does shortening the deep link attribution window from 7 days to 2 days reduce false attribution by more than 15% while capturing above 92% of true conversions?
Optimize the deep link attribution window length to balance conversion capture completeness with attribution accuracy
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Does shortening the deep link attribution window from 7 days to 2 days reduce false attribution by more than 15% while capturing above 92% of true conversions?
Bruin connects to your MMP, Data Warehouse and runs the analysis automatically.
It tracks True attribution rate by window, false attribution rate, conversion capture rate and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
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