Does the new bidding-first mediation waterfall configuration generate at least 12% higher ARPDAU than the current hybrid waterfall in a 14-day A/B test?
A/B test alternative ad mediation configurations to quantify revenue impact before full rollout of waterfall changes
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Does the new bidding-first mediation waterfall configuration generate at least 12% higher ARPDAU than the current hybrid waterfall in a 14-day A/B test?
Bruin connects to your Ad Monetization SDK, A/B Testing, Data Warehouse and runs the analysis automatically.
It tracks ARPDAU lift, fill rate delta, eCPM change and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
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