Does showing interstitial ads between every 3rd level (vs every 5th level) increase daily ad revenue by more than 15% without reducing D7 retention by more than 1 percentage point?
A/B test interstitial ad frequency to find the optimal balance between ad revenue and player retention
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Bruin AI Data Analyst
Does showing interstitial ads between every 3rd level (vs every 5th level) increase daily ad revenue by more than 15% without reducing D7 retention by more than 1 percentage point?
Bruin connects to your Ad Monetization SDK, A/B Testing, Telemetry and runs the analysis automatically.
It tracks ARPDAU by frequency, D7 retention delta, session length impact and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
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