Does increasing bid floor prices by 15% in the US market reduce fill rate by less than 5% while increasing eCPM by more than 10% in a controlled A/B test?
A/B test bid floor adjustments to find the revenue-maximizing floor price that balances eCPM improvement against fill rate reduction
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Does increasing bid floor prices by 15% in the US market reduce fill rate by less than 5% while increasing eCPM by more than 10% in a controlled A/B test?
Bruin connects to your Ad Monetization SDK, A/B Testing, Data Warehouse and runs the analysis automatically.
It tracks Fill rate delta, eCPM lift, net revenue impact and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
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