Which ad mediation partners submit competitive bids (within 20% of winning bid) on fewer than 30% of requests, indicating low value in the auction?
Analyze bid competitiveness across mediation partners to identify low-value participants that add latency without meaningful revenue contribution
Metrics & KPIs
Required Data
Data Sources
Works with tools like
How Bruin answers this
Bruin AI Data Analyst
Which ad mediation partners submit competitive bids (within 20% of winning bid) on fewer than 30% of requests, indicating low value in the auction?
Bruin connects to your Ad Monetization SDK, Data Warehouse and runs the analysis automatically.
It tracks Bid participation rate, competitive bid rate, average bid-to-win ratio and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
Related use cases
Ad Waterfall Revenue Leakage Detection
Which ad network positions in our waterfall are generating fill rates below 60% and causing revenue leakage above $500/day?
Ads MonetizationRewarded vs Interstitial eCPM Gap Analysis
Are rewarded video ads generating at least 3x the eCPM of interstitial ads across our top 5 markets, and if not, which placements need restructuring?
Ads MonetizationAd Frequency Cap Optimization
What is the optimal daily ad frequency cap per user segment to maximize revenue without causing session abandonment or churn?
Bruin for mobile gaming
Use cases across every team in your studio, from monetisation to LiveOps, product to engineering. One AI that speaks your data.
Get this answer in seconds
Connect your data, ask the question, get the answer. No SQL needed.