Should payer segments have a lower rewarded video frequency cap (3/day vs 8/day for non-payers) to protect IAP revenue without losing more than $0.02 ARPDAU from ads?
Determine segment-specific rewarded video frequency caps that balance ad revenue against IAP cannibalization risk for different monetization segments
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Should payer segments have a lower rewarded video frequency cap (3/day vs 8/day for non-payers) to protect IAP revenue without losing more than $0.02 ARPDAU from ads?
Bruin connects to your Ad Monetization SDK, Monetization, A/B Testing, Data Warehouse and runs the analysis automatically.
It tracks ARPDAU by segment and cap, IAP revenue delta, ad revenue delta and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
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