Mobile Gaming Use Cases/Ads MonetizationAds Monetization Manager

Do ad networks penalize eCPM by more than 10% when our rewarded video non-completion rate exceeds 15%, and which networks are most sensitive to completion rates?

Analyze the relationship between rewarded video completion rates and network-side eCPM to understand the financial cost of non-completions

Metrics & KPIs

eCPM by completion rate bandnon-completion ratenetwork sensitivity scorerevenue impact estimate

Required Data

Completion rates by networkeCPM trendsnon-completion event logsnetwork pricing data

Data Sources

Ad Monetization SDKData Warehouse

Works with tools like

ironSourceAppLovin MAXAdMobUnity AdsChartboostSnowflakeBigQueryRedshiftDatabricksClickHouse

How Bruin answers this

Bruin

Bruin AI Data Analyst

Do ad networks penalize eCPM by more than 10% when our rewarded video non-completion rate exceeds 15%, and which networks are most sensitive to completion rates?

Bruin connects to your Ad Monetization SDK, Data Warehouse and runs the analysis automatically.

It tracks eCPM by completion rate band, non-completion rate, network sensitivity score and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

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Ads Monetization ManagerC-LevelCRM / Lifecycle ManagerData ScientistEconomy DesignerEngineeringFinance / FP&AGame DesignerLiveOps ManagerPlayer Support / CommunityProduct ManagerQA EngineerUA Manager

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