Can we predict with AUC above 0.82 which subscribers will cancel within 30 days based on engagement patterns in the preceding 14 days?
Build a subscription churn prediction model using engagement features to enable proactive retention interventions before cancellation
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Can we predict with AUC above 0.82 which subscribers will cancel within 30 days based on engagement patterns in the preceding 14 days?
Bruin connects to your Monetization, Telemetry, Data Warehouse and runs the analysis automatically.
It tracks AUC-ROC, precision at top decile, recall and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
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