Mobile Gaming Use Cases/FinanceFinance / FP&A

Which UA channels produce subscribers with 12-month LTV above $80, and are there channels with subscriber acquisition costs exceeding 50% of first-year subscriber revenue?

Analyze subscriber lifetime value by acquisition source to optimize UA budget allocation toward channels that produce high-value subscribers

Metrics & KPIs

Subscriber LTV by channelacquisition cost ratiopayback periodchannel ROI

Required Data

Subscriber LTVacquisition sourcesubscription revenueacquisition costschannel attribution

Data Sources

MMPMonetizationFinance SystemData Warehouse

Works with tools like

AppsFlyerAdjustSingularBranchKochavaRevenueCatStripeGoogle Play ConsoleApp Store ConnectNetSuiteQuickBooksXeroChargebeeSnowflakeBigQueryRedshiftDatabricksClickHouse

How Bruin answers this

Bruin

Bruin AI Data Analyst

Which UA channels produce subscribers with 12-month LTV above $80, and are there channels with subscriber acquisition costs exceeding 50% of first-year subscriber revenue?

Bruin connects to your MMP, Monetization, Finance System, Data Warehouse and runs the analysis automatically.

It tracks Subscriber LTV by channel, acquisition cost ratio, payback period and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for mobile gaming

Use cases across every team in your studio, from monetisation to LiveOps, product to engineering. One AI that speaks your data.

Ads Monetization ManagerC-LevelCRM / Lifecycle ManagerData ScientistEconomy DesignerEngineeringFinance / FP&AGame DesignerLiveOps ManagerPlayer Support / CommunityProduct ManagerQA EngineerUA Manager

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