Mobile Gaming Use Cases/CRMCRM / Lifecycle Manager

Do subscriber referrals convert to paid subscriptions at rates above 25%, and do referred subscribers show 90-day retention at least 10 percentage points higher than organic subscribers?

Measure the effectiveness of the subscriber referral program in acquiring high-quality new subscribers through existing subscriber advocacy

Metrics & KPIs

Referral conversion rate90-day retentionreferred subscriber LTVreferral program ROIviral coefficient

Required Data

Referral eventsreferral conversion ratesreferred subscriber retentionreferral reward costsorganic comparison

Data Sources

CRM PlatformMonetizationData Warehouse

Works with tools like

BrazeCleverTapOneSignalLeanplumAirshipRevenueCatStripeGoogle Play ConsoleApp Store ConnectSnowflakeBigQueryRedshiftDatabricksClickHouse

How Bruin answers this

Bruin

Bruin AI Data Analyst

Do subscriber referrals convert to paid subscriptions at rates above 25%, and do referred subscribers show 90-day retention at least 10 percentage points higher than organic subscribers?

Bruin connects to your CRM Platform, Monetization, Data Warehouse and runs the analysis automatically.

It tracks Referral conversion rate, 90-day retention, referred subscriber LTV and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for mobile gaming

Use cases across every team in your studio, from monetisation to LiveOps, product to engineering. One AI that speaks your data.

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