Mobile Gaming Use Cases/EngineeringEngineering

What percentage of web shop purchases can be accurately attributed back to the originating in-game deep link, and is the attribution loss rate below 5%?

Audit the accuracy of deep link attribution between in-game CTAs and web shop conversions to ensure reliable measurement of web shop promotion effectiveness

Metrics & KPIs

Attribution match rateunattributed purchase %deep link click-through raterevenue attributed vs unattributed

Required Data

Deep link click eventsweb shop purchase eventsattribution match ratessession bridging logs

Data Sources

TelemetryMonetizationData Warehouse

Works with tools like

MixpanelAmplitudeGameAnalyticsFirebase AnalyticsdeltaDNARevenueCatStripeGoogle Play ConsoleApp Store ConnectSnowflakeBigQueryRedshiftDatabricksClickHouse

How Bruin answers this

Bruin

Bruin AI Data Analyst

What percentage of web shop purchases can be accurately attributed back to the originating in-game deep link, and is the attribution loss rate below 5%?

Bruin connects to your Telemetry, Monetization, Data Warehouse and runs the analysis automatically.

It tracks Attribution match rate, unattributed purchase %, deep link click-through rate and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for mobile gaming

Use cases across every team in your studio, from monetisation to LiveOps, product to engineering. One AI that speaks your data.

Ads Monetization ManagerC-LevelCRM / Lifecycle ManagerData ScientistEconomy DesignerEngineeringFinance / FP&AGame DesignerLiveOps ManagerPlayer Support / CommunityProduct ManagerQA EngineerUA Manager

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