Do hypercasual creatives with a gameplay-match score above 80% achieve D1 retention at least 10 points higher than misleading creatives, and how does this affect 7-day ROAS?
Measure the retention penalty of misleading UA creatives to enforce creative quality standards
Metrics & KPIs
Required Data
Data Sources
Works with tools like
How Bruin answers this
Bruin AI Data Analyst
Do hypercasual creatives with a gameplay-match score above 80% achieve D1 retention at least 10 points higher than misleading creatives, and how does this affect 7-day ROAS?
Bruin connects to your MMP, Ad Platform, Telemetry and runs the analysis automatically.
It tracks D1 retention by match score, 7-day ROAS by match score, creative match score distribution and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
Related use cases
Creative Concept Performance
Which creative concept drives the highest D7 ROAS for iOS users in the US market acquired via Meta?
MarketingTikTok Incrementality Measurement
What is the incremental lift of TikTok spend - how many installs would we have gotten organically?
MarketingLTV-Based CPI Threshold
At what CPI threshold should we pause a campaign given predicted D180 LTV by geo?
Bruin for mobile gaming
Use cases across every team in your studio, from monetisation to LiveOps, product to engineering. One AI that speaks your data.
Get this answer in seconds
Connect your data, ask the question, get the answer. No SQL needed.