Does showing the first interstitial ad before level 3 reduce D1 retention by more than 5 percentage points compared to delaying until level 5?
Test the optimal timing of first ad exposure in hypercasual games to balance early monetization against retention
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Bruin AI Data Analyst
Does showing the first interstitial ad before level 3 reduce D1 retention by more than 5 percentage points compared to delaying until level 5?
Bruin connects to your Ad Monetization SDK, Telemetry, A/B Testing and runs the analysis automatically.
It tracks D1 retention by first-ad level, D1 retention delta, revenue per user by timing and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
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