Should we kill hypercasual prototypes that fail to achieve CPI below $0.30 and D1 retention above 35% within the first 72 hours of soft launch testing?
Apply rigorous kill criteria to hypercasual soft launches to minimize wasted development and UA resources
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Should we kill hypercasual prototypes that fail to achieve CPI below $0.30 and D1 retention above 35% within the first 72 hours of soft launch testing?
Bruin connects to your MMP, Telemetry, Ad Platform and runs the analysis automatically.
It tracks 72h CPI, D1 retention, kill gate pass/fail and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
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