Do UA creatives featuring licensed IP characters achieve CTRs above 4% and IPM above 25, outperforming original IP creatives by at least 30%?
Compare UA creative performance between licensed and original IP assets to optimize creative allocation during licensing windows
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Bruin AI Data Analyst
Do UA creatives featuring licensed IP characters achieve CTRs above 4% and IPM above 25, outperforming original IP creatives by at least 30%?
Bruin connects to your Ad Platform, MMP and runs the analysis automatically.
It tracks CTR, IPM, CPI and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
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