Mobile Gaming Use Cases/FinanceFinance / FP&A

Is our midcore portfolio generating at least 5x the ARPDAU of our hypercasual titles after controlling for UA cost, and which genre sub-categories close the gap fastest?

Compare monetization efficiency across game types to guide portfolio investment allocation

Metrics & KPIs

ARPDAUnet ARPDAU after UAgenre ARPDAU medianportfolio ARPDAU trend

Required Data

Daily revenueDAU countsUA spendgenre tagstitle identifiers

Data Sources

Finance SystemData WarehouseMMP

Works with tools like

NetSuiteQuickBooksXeroChargebeeSnowflakeBigQueryRedshiftDatabricksClickHouseAppsFlyerAdjustSingularBranchKochava

How Bruin answers this

Bruin

Bruin AI Data Analyst

Is our midcore portfolio generating at least 5x the ARPDAU of our hypercasual titles after controlling for UA cost, and which genre sub-categories close the gap fastest?

Bruin connects to your Finance System, Data Warehouse, MMP and runs the analysis automatically.

It tracks ARPDAU, net ARPDAU after UA, genre ARPDAU median and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for mobile gaming

Use cases across every team in your studio, from monetisation to LiveOps, product to engineering. One AI that speaks your data.

Ads Monetization ManagerC-LevelCRM / Lifecycle ManagerData ScientistEconomy DesignerEngineeringFinance / FP&AGame DesignerLiveOps ManagerPlayer Support / CommunityProduct ManagerQA EngineerUA Manager

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