Mobile Gaming Use Cases/MarketingUA Manager

Is the SKAdNetwork conversion value model predicting D7 revenue within 20% accuracy for more than 80% of iOS campaigns, and are null conversion values exceeding 15% of postbacks?

Audit SKAdNetwork conversion value accuracy to ensure iOS UA optimization is based on reliable revenue signals

Metrics & KPIs

Prediction accuracynull conversion ratecampaign ROAS by SKAN signalmodel error distribution

Required Data

SKAN postback datapredicted vs actual D7 revenuenull value ratescampaign-level data

Data Sources

MMPAd PlatformData Warehouse

Works with tools like

AppsFlyerAdjustSingularBranchKochavaMeta AdsGoogle AdsTikTok AdsUnity AdsLiftoffSnowflakeBigQueryRedshiftDatabricksClickHouse

How Bruin answers this

Bruin

Bruin AI Data Analyst

Is the SKAdNetwork conversion value model predicting D7 revenue within 20% accuracy for more than 80% of iOS campaigns, and are null conversion values exceeding 15% of postbacks?

Bruin connects to your MMP, Ad Platform, Data Warehouse and runs the analysis automatically.

It tracks Prediction accuracy, null conversion rate, campaign ROAS by SKAN signal and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for mobile gaming

Use cases across every team in your studio, from monetisation to LiveOps, product to engineering. One AI that speaks your data.

Ads Monetization ManagerC-LevelCRM / Lifecycle ManagerData ScientistEconomy DesignerEngineeringFinance / FP&AGame DesignerLiveOps ManagerPlayer Support / CommunityProduct ManagerQA EngineerUA Manager

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