Mobile Gaming Use Cases/MarketingUA Manager

Do playable ads with completion rates above 25% produce users with D1 retention above 35%, compared to under 25% retention from low-completion playables?

Link playable ad engagement quality to post-install retention to set playable design standards

Metrics & KPIs

Playable completion rateD1 retention by completion bandinstall quality scorecreative ranking

Required Data

Playable ad completion datainstall attributionD1 retentioncreative identifiers

Data Sources

Ad PlatformMMPTelemetry

Works with tools like

Meta AdsGoogle AdsTikTok AdsUnity AdsLiftoffAppsFlyerAdjustSingularBranchKochavaMixpanelAmplitudeGameAnalyticsFirebase AnalyticsdeltaDNA

How Bruin answers this

Bruin

Bruin AI Data Analyst

Do playable ads with completion rates above 25% produce users with D1 retention above 35%, compared to under 25% retention from low-completion playables?

Bruin connects to your Ad Platform, MMP, Telemetry and runs the analysis automatically.

It tracks Playable completion rate, D1 retention by completion band, install quality score and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for mobile gaming

Use cases across every team in your studio, from monetisation to LiveOps, product to engineering. One AI that speaks your data.

Ads Monetization ManagerC-LevelCRM / Lifecycle ManagerData ScientistEconomy DesignerEngineeringFinance / FP&AGame DesignerLiveOps ManagerPlayer Support / CommunityProduct ManagerQA EngineerUA Manager

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