Does allocating more than 60% of push budget to re-engagement (lapsed) users reduce active user push engagement by more than 10%, indicating capacity cannibalization?
Analyze the tradeoff between re-engagement and retention push strategies to optimize push inventory allocation across user segments
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Does allocating more than 60% of push budget to re-engagement (lapsed) users reduce active user push engagement by more than 10%, indicating capacity cannibalization?
Bruin connects to your CRM Platform, Telemetry, Data Warehouse and runs the analysis automatically.
It tracks Engagement rate by segment, re-engagement return rate, retention push open rate and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
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