Mobile Gaming Use Cases/MarketingUA Manager

What is the current K-factor from in-game social invites, and has it dropped below 0.15 in any of the last 4 weeks compared to a 0.25 target?

Monitor viral growth coefficient from social features to detect declining organic growth loops

Metrics & KPIs

K-factorinvite send rateinvite acceptance rateinstalls per invite

Required Data

Invite sent eventsinvite accepted eventsinstall attributionweekly active user counts

Data Sources

TelemetryMMP

Works with tools like

MixpanelAmplitudeGameAnalyticsFirebase AnalyticsdeltaDNAAppsFlyerAdjustSingularBranchKochava

How Bruin answers this

Bruin

Bruin AI Data Analyst

What is the current K-factor from in-game social invites, and has it dropped below 0.15 in any of the last 4 weeks compared to a 0.25 target?

Bruin connects to your Telemetry, MMP and runs the analysis automatically.

It tracks K-factor, invite send rate, invite acceptance rate and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for mobile gaming

Use cases across every team in your studio, from monetisation to LiveOps, product to engineering. One AI that speaks your data.

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