Mobile Gaming Use Cases/MarketingUA Manager

Is the soft launch CPI in Philippines/Canada/Australia within 20% of our genre benchmark, and which geo delivers sub-$0.50 CPI with D7 retention above 12%?

Benchmark soft launch CPI against genre standards to validate UA scalability before global launch

Metrics & KPIs

CPI by geoD7 retention by geobenchmark deltacost-quality score

Required Data

Install costs by georetention data by geogenre benchmarks

Data Sources

MMPAd Platform

Works with tools like

AppsFlyerAdjustSingularBranchKochavaMeta AdsGoogle AdsTikTok AdsUnity AdsLiftoff

How Bruin answers this

Bruin

Bruin AI Data Analyst

Is the soft launch CPI in Philippines/Canada/Australia within 20% of our genre benchmark, and which geo delivers sub-$0.50 CPI with D7 retention above 12%?

Bruin connects to your MMP, Ad Platform and runs the analysis automatically.

It tracks CPI by geo, D7 retention by geo, benchmark delta and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

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