Do soft launch markets with machine-translated localization show D7 retention more than 5 points below human-translated markets, indicating localization quality is a retention factor?

Test whether localization quality in soft launch markets materially affects retention outcomes

Metrics & KPIs

D7 retention by translation qualityretention deltaquality-retention correlationmarket comparison

Required Data

Localization quality flagsretention data by markettranslation method metadata

Data Sources

TelemetryData WarehouseCRM Platform

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MixpanelAmplitudeGameAnalyticsFirebase AnalyticsdeltaDNASnowflakeBigQueryRedshiftDatabricksClickHouseBrazeCleverTapOneSignalLeanplumAirship

How Bruin answers this

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Do soft launch markets with machine-translated localization show D7 retention more than 5 points below human-translated markets, indicating localization quality is a retention factor?

Bruin connects to your Telemetry, Data Warehouse, CRM Platform and runs the analysis automatically.

It tracks D7 retention by translation quality, retention delta, quality-retention correlation and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

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