Mobile Gaming Use Cases/MarketingUA Manager

Is the app store page conversion rate above 30% in the soft launch market, and do screenshot variants A vs B show a statistically significant difference in conversion?

Optimize store listing assets during soft launch to maximize conversion before global launch UA spend

Metrics & KPIs

Store page CVRCVR by variantstatistical significanceimpression-to-install funnel

Required Data

Store listing impression datainstall datascreenshot variant dataA/B test results

Data Sources

MMPAd PlatformA/B Testing

Works with tools like

AppsFlyerAdjustSingularBranchKochavaMeta AdsGoogle AdsTikTok AdsUnity AdsLiftoffOptimizelyFirebase Remote ConfigLaunchDarklySplit.io

How Bruin answers this

Bruin

Bruin AI Data Analyst

Is the app store page conversion rate above 30% in the soft launch market, and do screenshot variants A vs B show a statistically significant difference in conversion?

Bruin connects to your MMP, Ad Platform, A/B Testing and runs the analysis automatically.

It tracks Store page CVR, CVR by variant, statistical significance and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for mobile gaming

Use cases across every team in your studio, from monetisation to LiveOps, product to engineering. One AI that speaks your data.

Ads Monetization ManagerC-LevelCRM / Lifecycle ManagerData ScientistEconomy DesignerEngineeringFinance / FP&AGame DesignerLiveOps ManagerPlayer Support / CommunityProduct ManagerQA EngineerUA Manager

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