Does adding device type (tablet vs phone) as a feature improve the LTV prediction model AUC by more than 0.02, and is the predicted tablet LTV premium at least 1.4x?
Evaluate whether device form factor adds meaningful signal to LTV models to enable device-aware UA bidding strategies
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Does adding device type (tablet vs phone) as a feature improve the LTV prediction model AUC by more than 0.02, and is the predicted tablet LTV premium at least 1.4x?
Bruin connects to your Data Warehouse, Telemetry and runs the analysis automatically.
It tracks Model AUC improvement, tablet LTV premium, feature importance rank and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
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