Mobile Gaming Use Cases/MarketingUA Manager

How many installs per week are attributable to UGC levels shared on social platforms, and do these users show ROAS above 1.5x at D30 compared to paid UA installs?

Attribute installs driven by externally shared UGC content and compare their quality to paid acquisition channels

Metrics & KPIs

UGC-attributed installsD30 ROAScost per install comparisonshare-to-install rate

Required Data

Social share eventsinstall attributionD30 revenue per userUA channel data

Data Sources

MMPTelemetryData Warehouse

Works with tools like

AppsFlyerAdjustSingularBranchKochavaMixpanelAmplitudeGameAnalyticsFirebase AnalyticsdeltaDNASnowflakeBigQueryRedshiftDatabricksClickHouse

How Bruin answers this

Bruin

Bruin AI Data Analyst

How many installs per week are attributable to UGC levels shared on social platforms, and do these users show ROAS above 1.5x at D30 compared to paid UA installs?

Bruin connects to your MMP, Telemetry, Data Warehouse and runs the analysis automatically.

It tracks UGC-attributed installs, D30 ROAS, cost per install comparison and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for mobile gaming

Use cases across every team in your studio, from monetisation to LiveOps, product to engineering. One AI that speaks your data.

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