Mobile Gaming Use Cases/Data ScienceData Scientist

What is the average virality coefficient (K-factor) for UGC levels shared externally, and do levels with a K-factor above 1.2 generate more than 3x the engagement of organically discovered levels?

Model virality dynamics of shared UGC content to identify characteristics of high-spread levels and optimize sharing prompts

Metrics & KPIs

K-factorshares per levelplays per shareexternal CTRreferral installs

Required Data

Share eventsexternal click-through datalevel play eventsreferral attribution

Data Sources

TelemetryMMPData Warehouse

Works with tools like

MixpanelAmplitudeGameAnalyticsFirebase AnalyticsdeltaDNAAppsFlyerAdjustSingularBranchKochavaSnowflakeBigQueryRedshiftDatabricksClickHouse

How Bruin answers this

Bruin

Bruin AI Data Analyst

What is the average virality coefficient (K-factor) for UGC levels shared externally, and do levels with a K-factor above 1.2 generate more than 3x the engagement of organically discovered levels?

Bruin connects to your Telemetry, MMP, Data Warehouse and runs the analysis automatically.

It tracks K-factor, shares per level, plays per share and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

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