SaaS Use Cases/Marketing & Demand GenMarketing Manager

Which ABM target accounts have shown a 3x or greater increase in research activity on topics related to our solution categories in the past 14 days?

Detects ABM accounts with surging intent signals to enable timely, topic-relevant outreach from sales and marketing.

Metrics & KPIs

Surging accountstopic surge magnitudeaccounts by topic

Required Data

Intent datatopic categoriesbaseline activity levelsaccount tiers

Data Sources

Marketing PlatformData Warehouse

Works with tools like

HubSpotMarketoPardotActiveCampaignMailchimpSnowflakeBigQueryRedshiftDatabricksClickHouse

How Bruin answers this

Bruin

Bruin AI Data Analyst

Which ABM target accounts have shown a 3x or greater increase in research activity on topics related to our solution categories in the past 14 days?

Bruin connects to your Marketing Platform, Data Warehouse and runs the analysis automatically.

It tracks Surging accounts, topic surge magnitude, accounts by topic and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for SaaS

Use cases across every team in your SaaS company, from churn & retention to revenue operations, product analytics to engineering. One AI that speaks your data.

C-Level/ExecutiveCustomer Success ManagerData AnalystDevOps EngineerEngineering ManagerFinance/FP&A AnalystGrowth ManagerMarketing ManagerProduct ManagerRevenue Operations ManagerSales Operations ManagerSupport Manager

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