SaaS Use Cases/Marketing & Demand GenMarketing Manager

Which customer case studies have been shared in more than 20 deals in the past quarter, and what is the average win rate for deals where case studies were shared versus not?

Measures the pipeline influence of customer case studies to prioritize story creation and optimize content distribution.

Metrics & KPIs

Shares per case studywin rate liftcase study coverage rate

Required Data

Case study share eventsdeal associationsdeal outcomesshare timestamps

Data Sources

CRMMarketing Platform

Works with tools like

SalesforceHubSpotPipedriveCloseCopperMarketoPardotActiveCampaignMailchimp

How Bruin answers this

Bruin

Bruin AI Data Analyst

Which customer case studies have been shared in more than 20 deals in the past quarter, and what is the average win rate for deals where case studies were shared versus not?

Bruin connects to your CRM, Marketing Platform and runs the analysis automatically.

It tracks Shares per case study, win rate lift, case study coverage rate and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

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